What you'll learn
An overview & timeline of the entire book publishing process
How to find your topic & work with publishers
Productive writing habits & managing deadlines
Marketing & promoting your book before, during, and after you publish
Meet your teacher
Michael Hernandez
Author & award-winning educator
Michael is an award-winning author, educator, and speaker in Los Angeles who has worked with people of all ages to help them find and tell stories that matter. Michael leveraged the skills he shares in this course to make his first book a top-seller, and garner endorsements from Ken Burns and Seth Godin.
What you'll get
This is a working course, hence "workshop!" When you're done with this course you'll have: • A concise topic for your book & target audience • A better sense if you should self-publish or work with a publisher • An elevator pitch to share with publishers and readers • Comp & market research • Table of Contents • A marketing plan for before, during, and after you publish, including an Amazon Author page
Advice
Get practical writing advice, and tips from editors, publishers, and published authors.
Feedback
Work on your project during the workshop, and get feedback on your progress.
Develop your project
Walk away from the workshop with everything you need to approach a publisher and start writing: an elevator pitch, table of contents, and marketing plan for your book.
How does it work?
This workshop is a live (via Zoom) course comprised of four 90-minute sessions. Meeting dates for the latest cohort are July 9, 16, 23, 30, 2025 Each week, you'll have an assignment to help you develop your book project, and get instruction and feedback during our meetings. By the end of the workshop you'll have a running start as you write your book, and have what you need to pitch your project to publishers.
Who is this workshop for?
Professionals & Organizational leadership
Become a thought leader in your industry by sharing your unique experience and ideas, and telling the story of your organization and work.
Educators & Non-profits
Publish your research, share best practices, create resources for colleagues and stakeholders, or tell the story of your work
Passionate storytellers
Explore a passion, share helpful advice, set the record straight, and inspire others with your unique world view and life experience.
What's stopping you from writing your book?
Worried that your idea has already been done or that you don't have anything original to say? Are you too busy and think you don't have time to write? Is the process daunting and you don't know where to start? If you've made it this far then, somehow, you know you're ready to write...
“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” –Toni Morrison
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Reserve your spot
Space is limited. Sign up now and get started on one of the most rewarding projects of your career.
$249.00